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OUR STORY

ASIA IS THE SKINCARE SUPERPOWER OF THE WORLD.

It’s no secret that Asia is 10-12 years ahead of the US when it comes to skincare innovation – putting them at the forefront of the beauty world. In places like Korea and Japan we find a hyper-intense laser focus on high quality skincare products that’s unparalleled in the Western world. Almost every recent American skincare trend stems from Asia – BB cream, sheet masks, and the cushion compact to name a few. From groundbreaking ingredients to cutting-edge formulas, the heartbeat of skincare advancement sits in Asia.

But we want to do more than convince you to use a set of new products. Our goal isn’t to sell you a few new products and call it a day.

WE WANT TO CHANGE THE WAY YOU FEEL AND THINK ABOUT YOURSELF. STARTING WITH YOUR SKIN. 

In the United States, the dominant conception of skincare is reactive. “What should I do now that I have this new wrinkle?” or “My skin feels really dry. Which moisturizer should I use?” This is not the case in Asia. In Asia taking care of your skin is a pleasure, not a task. It’s a ritual, not a routine. It’s a luxury to be savored, not a chore to be completed. Skincare is not a quick rinse of your face in the shower and applying a cream as you’re climbing into bed. It’s a quiet unwinding at the end of a chaotic day as you come home to yourself. It’s something to look forward to. To indulge in. Skincare in Asia is an art form, a practice, of investing in yourself every morning and every night. 

LET US HELP YOU BUILD A SKINCARE ROUTINE WORTH SLOWING DOWN FOR.