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Fresh on the skincare scene, Purpletale’s mission is to “empower everyone to discover, love, and celebrate who they are.” Their founder aims to create wholesome products with effective ingredients to help women love the skin they’re in. We love how harmoniously they incorporate eastern and western ingredients in their products. For those curious about a multi-step skincare routine, check out their “5 Steps to Lovely Skin” for a travel-size starter k-beauty kit.

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