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Drawing inspiration from the traditional fairytale story of Cinderella, Lioele markets itself as the “fairy godmother” that helps women become even more sophisticated, beautiful, and elegant. Their BB cream is one of the most popular in Korea but their skincare products often receive rave reviews as well. Don’t let the girly packaging fool you as their makeup and skincare products mean business. Many of their products have reached holy grail status for beauty lovers across the globe.

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