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In Korea, Aritaum stores resemble the familiar Sephora. They usually carry a myriad of different brands such as IOPE, Mamonde, Laneige, and AmorePacific. This leading retailer of k-beauty brands also has their own line of skincare that we love. Derived from the Korean word for beauty, Aritaum is an fitting brand for all your makeup and skincare needs.

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