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Previously known as “Dodo Palgantong” until 2009, 3W Clinic’s loose powder was the holy grail product that was responsible for the brand’s widespread fame in Japan and Korea. It is often said that four of five Korean women have tried this powder as it was created for Asian actors and actresses who need long-staying power through hours of filming. They have now broadened their reach into cosmetics and even general skincare.

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